Internet Marketing Basics

To have a successful , you need only three things:

1. Product
2. Copywriting
3. Traffic

It really is that simple. If you have those three things… competently performed, you will have a succesful, profitable Internet business. Let’s talk about competency in each of those three areas and how you can quickly master each one.

Product

You need a product that people want. Don’t fall in love with a product just because you think it’s cool. I’ll go into details in a future article, but I look at two things to determine if a product is wanted enough for me to sell it:

1. Are there people searching for that product (I use the Overture tool)

2. Are fellow marketers willing to pay a significant amount of money for traffic for that search term because people are buying (I also use the Overture tool).

I multiply those two numbers. If the result is higher than the result for the product “air guns”, I’m willing to get into that market. Why “air guns”? It was simply my first profitable product. Can products that score lower than “air guns” be profitable? I’m sure they can, but there are enough markets that score higher than “air guns”, I’m not willing to chance it.

BTW, don’t get too hung up on the product. It is the least important of the three items. Copywriting and traffic are infinitely more important to your business. Don’t spend two years developing a product. There are already thousands of products available on the Internet that you can market and earn a percentage as an affiliate. Choosing your product should take no longer than a half an hour, not two years. You can run the numbers for 6-10 product ideas in less than half an hour and make your decision. Then start concentrating on what really matters… which is…

Copywriting

Now you need to describe your product. You will do this in many ways. You will create a sales page on a web-site that will describe the product and try to sell it. You will write small text ads to run on PPC search engines. You will write similar one and two line descriptions to enter into affiliate networks. You will write articles and resource boxes for those articles. You may even write a signature line for use on forums.

The point is that copywriting is what conveys the message about your product. It is simply some words. You can sometimes uses pictures and videos, but it is generally the words that actually do the selling. Don’t forget that you are in the business of words.

How do you decide what words to use? You have three choices if you are a beginner:

1. Hire a high priced copywriter. Generally you will want to pay $5,000-$10,000 per sales page for a decent copywriter. Drop me a note if you want referrals. I know two of the best.

2. Use copywriting software that scores words. I recommend Glyphius which you can read more about at Glyphius.com. It scores your prospective ad copy against a massive database of profitable ads. You can simply make up some copy and click the score button. Then change it and click the score button again. Pick the highest scoring text after you have worked with it for awhile. You’ll have copy that the pros will envy and more importantly… copy that will convert that traffic into customers.

3. Fail for a long time while you are learning. Don’t laugh. Most choose this path. If you are persisent enough, you will learn what works and what doesn’t.

Traffic

Once you have copy that sells, you need to get people to see it. We call that “traffic” on the Internet.

There are dozens of ways to get traffic on the Internet. Let me focus on two ways that I recommend to beginners because both are free (well; there is a small one-time cost to get started, but you don’t pay for each visitor like some other sources).

1. – get free traffic from the search engines by being ranked high for the search terms associated with your product.

2. Article Submission – get recognition and links to your site by writing and submitting articles.

Let’s talk about Search Engine Optimization first. First of all, DO NOT waste weeks and months of your life listening to the lemmings on the SEO forums. In my experience, they are just the blind leading the blind. There are three factors to search engine optimization you should focus on:

a) Your domain and URLs
b) On page optimization
c) Links to your site

For the first, I recommend you choose your domain and URL structure using Nemeas. You can read about it at Nemeas.com. It is very simple to use and is also based on a massive statistical analysis of the leading search engine. You simply score prospective domains and URLs and select the highest scoring one.

I don’t recommend any on page optimization unless you are creating free content sites to feed traffic to your sales page. Instead, optimize your sales page for selling with Glyphius and don’t worry about the on page search engine factors.

For getting inbound links to your site, I recommend article submission. I recommend that you use Artemis Pro. You can read more about it at ArtemisPro.com. It gives you a boost above any other currently available article submission tool because it submits a unique article to each publisher. That boost can amount to an 1875% increase in effectiveness given the same amount of time invested.

At the end of each article, you should have a resource box with a link back to the site with your sales page. That resource box should be optimized with Glyphius.

That’s it. Running a successful, profitable Internet business is really just that simple. It’s just choosing the right product, choosing the right words for your copywriting and choosing the best way to get traffic to your sales page.

Please visit my blog often at www.JamesBrausch.com for further lessons on the simplicity of . I’ll post regular lessons there. Every entry on my blog is categorized into three topic areas: Product, Copywriting and Traffic. Just choose one of the topics to find out more information about that area of running a successful Internet business.

Here’s to your success!

Internet Marketing Made Simple

Have you ever felt like you’ve gotten in way over your head? When you first embark on an venture, it’s perfectly normal to be overwhelmed. There is so much to learn, so many different things you can do to market a , and so many “experts” that claim they’ve got the “secret” to online. It can really be mind boggling at times.

So, what’s the secret to internet marketing and making money online? Well, let me tell you, there is no secret. What there is though is information overload. There are tons of strategies for various types of internet marketing techniques and what works great for one business, might not work at all for another.

So, rather than trying to “master the art” of internet marketing, it is best to get a quick overview of internet marketing techniques, decide which one (or two) you want to try first, gain the knowledge and skill you need to pull off the technique, and see how it works. Of course you need to do some research to identify your target market and create a marketing plan, but your internet marketing plan doesn’t have to be extensive and doesn’t have to be set in stone from day one. You can review your stats, see what is working and what isn’t, and tweak your internet marketing campaign as you go along to strengthen it and make it more effective.

When you get started in internet marketing, it is good to have an understanding of various types of internet marketing techniques, but the primary ones to concentrate on in the beginning are search engine marketing and pay-per-click search engine marketing. On average, over 80% of the traffic that comes to a website finds the website through the search engines, so search engine listings are vital to internet marketing.

Search engine marketing consists primarily of optimizing your website using targeted keywords, filling it with relevant content, building relevant incoming links, and submitting the site to the search engines. With pay-per-click search engine marketing, the process of internet marketing through the search engines is simplified a bit because you bid on keywords that will provide results for your particular website and your search engine rank is based primarily on your bid rather than relying solely on site optimization which can be quite challenging.

Rather than focusing on a variety of internet marketing techniques at once, you’ll find it is much more effective to pursue internet marketing options one at a time. After perfecting one strategy, you can move on to the next, continually strengthening your internet marketing efforts.

Six Internet Marketing Myths

Every day thousands of people go online to make money but most of them fail miserably because they either truly believe one of the 6 Myths or or all of them. You can read them below and discover the grain of salt in all of them.

Myth #1: Internet Marketing is EASY

This is probably the biggest myth of all, and let me tell you Internet marketing is hard, takes time, effort not mention money and anyone who suggests otherwise is trying to sell you a bunch of horse hockey. Granted that it’s comparatively easier to brick and mortar in that there’s no inventory to carry, no shipping of goods no sales staff and virtually no overhead, but a lot of work is still involved.

Myth #2: ANYONE Can Make Money Online

Folks, this is simply not true. Unless someone gets off their lazy boy recliner and download/read everything they can about internet marketing, and put an action plan in motion, they will never make a dime on the internet. DO NOTHING, MAKE NOTHING.

Myth #3: You Can “GET RICH QUICK” On the Net!

This is the trap that a lot of newbie falls into including myself when I first started, why? because make it sounds so easy and let me tell you, chasing “get rich quick scheme” is a WASTE OF TIME!, money and energy. It just won’t happen overnight, instead do some research and find out what people really want and need then give it to them especially a sense of reality.

Myth #4: It’s FREE to Do

This is one of my favorite myths because I believed it during my first year of internet marketing and it just wasn’t true then, it isn’t true today. Compared to opening your first coffee shop or gift shop in downtown Los Angeles, start-up cost and maintenance cost is pretty low. Once you have your domain set up, you only pay for internet connection, advertising and ongoing educations, that’s it. You can’t expect to make money selling free stuff and ask others to do the same. Folks! it takes money to
make money.

Myth #5: It’s TOO LATE to Start an Internet Business

Most internet marketers would love to hear people say “It’s too late now, too many competitions, I should just pack my bags and go home, the internet is too complicated, etc…”. You know why? the less people they have to compete with the better which in turn will make them more money.

The fact is, it’s never ever too late to start anything and that includes internet business. I firmly believe that the internet is not going anywhere and you should too. Every year the stats will show you the number of people shopping
online are increasing, their spending dollars are growing and the number of people going online is increasing also.

Myth #6: The BIG Money Talk is JUST HYPE

As I’ve told you before, “it takes money to make money?” Well it’s true, although you will be hard pressed to find experienced internet marketers to tell how much they spend on promoting and advertising. Sometimes, you have to dig a little deeper to find the truth in every hype you read. It’s a fact that the people that makes alot of money online also spends alot of money on advertising, tools, resources and know how to get the job done.

If you are willing to take the necessary action to make ‘big money’ happen for you – it will. It takes time. You can criticize, be skeptical and sure that ‘big money’ can’t happen for you – and it won’t. Sit down and write a financial and a sound business plan. Local Chamber of Commerce can give all the info you need to get started.

If you believe that you will succeed you’re right, if you believe that it won’t work, you’re right also.

To summarize, you have heard people’s story how they’re making a fortune on the internet and how easy it is but the reality is some stories are NOT out of this world or unrealistic but it just doesn’t happen overnight. You just
have to apply a bit of common sense into it, find what you love to do, have a game plan, stay focus and you my friend might find the right opportunity to make all your dreams come true.

Learn Internet Marketing,Be An Internet Home Worker

Are you searching for a way to make ?  Well, if you are at all computer-literate, you should consider an internet-based business.

One of the big advantages of with an is that the startup costs required are very small.  And it is also something you can start in your spare time, in the evenings or on weekends, while still keeping your day job.

Some of the internet-based businesses you can start may not be as involved as you think.

For example:

1)  Sell things on Ebay.  A lot of people get started selling things on Ebay that they have around the house and are trying to get rid of.  Only after they see how easy this is, they start looking for other things to sell.  Soon, they are buying things cheaply and selling them for a profit on Ebay.

2)  Create a website and tell about your hobby or interest.  How can this make you money?  The answer is advertising.  Google will pay you money through their Adsense program for running their ads on your website.  Every time someone clicks on one of the ads, you make money.  And starting a website is easier than ever today, because you can use free blogging software and start blogging with little technical knowledge.

3)  Get into .  You point people to the website of a company who is selling a product.  Through their affiliate program, the company will pay you a portion of the profits for every product that is sold because of you linking to their website.

These are just a few of the ideas you can use to make money from home on the internet.  Just start out with one of these ideas in your spare time, and see where it takes you.  Of course, every business takes work and dedication, even an internet business.  But the rewards can be tremendous, especially when you look back and see how you have been transformed from a total newbie to an accomplished .

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